The PESO Model and Modern Way to Integrate Communications Efforts

We are all aware of struggles within the marketing mix specific to roles and functions. It’s an issue that has been around for as long as I have been in the business and long before. While advertising and public relations are typically separate entities with different goals, they work best when their actions are in […]The post The PESO Model and the Modern Way to Integrate Communications Efforts first appeared on Burrelles

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